February 11, 2010
Skinvisible's Safe4Hours Promotion in Walgreens Expands
Licensee Receives Third Order in 2010
Las Vegas, NV- February 11, 2010 - Skinvisible, Inc. (SKVI:OTCBB) announces JD Nelson and Associates LLC, its license holder of the newly launched Safe4Hours® First Aid Antiseptic Skin Protectant, is expanding their presence in Walgreens stores (NYSE:WAG) with a special marketing promotion. This includes a third nationwide order that JD Nelson has received since the initial launch three weeks ago. The promotion includes prominent end-cap point of purchase displays which will profile Safe4Hours in 4,100 Walgreens. This heightened visibility along with a television advertising campaign, will educate consumers about the product's benefits. This first aid antiseptic lotion, formulated with the patented Invisicare® delivery system, binds to the skin, resisting both wash off and perspiration while continuing to kill harmful bacteria for up to four hours.
"We are excited about our successful launch of Safe4Hours and the reorders that ensued from Walgreens," said Doug Nelson, President, JD Nelson and Associates. "We are working hand in hand with Walgreens on this new campaign which provides additional national exposure of our new product made with Invisicare. Safe4Hours First Aid Antiseptic Skin Protectant will be prominently displayed, grabbing the attention of the consumer and ultimately a sale. We have also incorporated a TV marketing campaign into this promotion, profiling the dual benefits of Safe4Hours in major US markets. Along with being a first aid antiseptic that protects you from infection, Safe4Hours is also a skin protectant that protects your hands, face and body from the drying effects of weather year round."
Safe4Hours First Aid Antiseptic Skin Protectant is an important product to stop the spread of skin infections. Athletes in particular, including professionals, amateurs and even school children are all highly susceptible to contracting a skin infection due to the high level of contact in most sports. The Center for Disease Control states that "prevention is better than cure" and Safe4Hours® First Aid Antiseptic Skin Protectant provides that protection. It reduces the spread of a broad spectrum of bacteria including MRSA (methicillin-resistant Staphylococcus aureus) which can be found not only in gyms and locker rooms across the country but throughout the community.
About Skinvisible Pharmaceuticals, Inc.
Skinvisible Pharmaceuticals is a research-and-development company whose primary business objective is to license its proprietary formulations with Invisicare to pharmaceutical and cosmeceutical companies as well as assisting companies in enhancing their existing skin care products. Skinvisible receives a combination of research and development fees, upfront license fees, and ongoing royalties for the life of the Invisicare patent. Skinvisible's value also lies in its ability to continually generate new IP on dermatology and medical products formulated with Invisicare. www.skinvisible.com
