April 19, 2007
Skinvisible Licensee Launches Retail Sales of Safe4Hours® with Invisicare®
Major retailer with 1,000+ stores first to take to market
LAS VEGAS, April 19, 2007 - Skinvisible, Inc. (OTC Bulletin Board: SKVI / Website: www.skinvisible.com) is pleased to announce its licensee JD Nelson & Associates has begun its penetration of the Canadian retail market with Safe4Hours®, its antimicrobial sanitizing lotion/skin protectant.
JD Nelson & Associates has the exclusive license in North America to produce, market and distribute Safe4Hours. Independent studies have demonstrated the lotions unique ability to bind active ingredients to the skin for up to four hours and longer, even after repeated hand washings. The antimicrobial properties of the active ingredient Triclosan®, has proven to kill most harmful bacteria. A small amount of Safe4Hours every 4 hours protects a person from unwanted germs not only on contact but for up to 4 hours, a real plus for someone working in the healthcare industry or just out shopping for the afternoon. It's peace of mind protection.
"JD Nelson has hit the ground running with Safe4Hours in Canada," said Mr. Terry Howlett, President and CEO of Skinvisible. "Large retailers like Home Hardware with more than 1000 retail stores, will be selling the product effective immediately. In addition they expect to announce other major pharmacies and retailers will carry the product shortly."
"Once the customer experiences the antimicrobial sanitizing lotion/skin protectant in a lotion format, they will never go back to an alcohol based sanitizer" said Mr. Doug Nelson, President and CEO of JD Nelson & Associates. "The best way to eliminate germs and bacteria is still to wash your hands, but what we keep hearing is how people appreciate that with the added advantage of Invisicare, they don't have to keep reapplying the product every time they wash their hands or come in contact with germs. Since Safe4Hours is in a lotion format with no alcohol, there is also no drying effect.
Skinvisible's business model is focused on licensing its proprietary formulations with Invisicare to pharmaceutical and cosmeceutical companies as well as assisting companies in revitalizing or enhancing their existing skin care products. In addition to the polymer revenue, Skinvisible receives a combination of research and development fees, upfront license fees, and ongoing royalties for the life of the patents.
About Invisicare®
Skinvisible has patented its technology and trademarked its polymer delivery system, Invisicare. Invisicare is a combination of hydrophilic and hydrophobic polymers that hold active ingredients on the skin for extended periods of time. They are non-occlusive and allow normal skin respiration and perspiration while moisturizing and protecting against exposure from a wide variety of environmental irritants. See:
www.invisicare.com
About Skinvisible Pharmaceuticals, Inc.
Headquartered in Las Vegas, Nevada, Skinvisible Pharmaceuticals is a research-and-development company whose primary business objective is to license its technology and formulated products to manufacturers of Rx and OTC skincare products. See
www.skinvisible.com
About JD Nelson & Associates
Located in Columbus, Ohio and Toronto, CA. JD Nelson specializes in manufacturing, marketing and distributing consumer products. J. Douglas Nelson, President& CEO and Fred A. Dobson, Vice President of Sales and Marketing, together have over 46 years of marketing and distribution experience.
About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada's largest independent hardware, lumber and building materials and furniture retailer with more than 1,000 stores across Canada, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Dealers have access to 100,000 quality brand name and private label products and the company has annual retail sales of $4.6 billion. The cooperative was founded on January 1, 1964 by 128 independent hardware Dealers.
Forward-Looking Statements
This press release contains 'forward looking' statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to the safe harbors created thereby. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward looking statements as a result of risk factors discussed in Skinvisible, Inc. reports on file with the U.S. Securities and Exchange Commission (including, but not limited to, a report on Form 10K for the year ending December 31, 2006.)
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